Thinking is hard. FEELING is EASY

The Democrats' mistake in recent years has been so simple they keey overlooking it, even as the Republicans polish their marketing skills:

You CAN'T make people THINK.

But you CAN make them FEEL.

The Democrats try to persuade people through facts. Figures. Logic. They tell people to think about what's best for them. It just doesn't work.

Meanwhile, Republicans come right out and tell people: facts don't matter, ignore the numbers, logic is for "intellectuals." Their message is always simple: FEEL. FEAR. HATE. EASY.
Republican marketers have been pressing the right buttons in an almost Speilbergian way. It works.

So always remember:

• You CAN'T make people THINK.
• But you CAN make them FEEL.