Republicans are good at one thing--propaganda. They have no positive ideas at all, it's really sick and sad.
As for what to do:
1) McCAIN=BUSH - "the country can't afford four more years."
2) OBAMA=HOPE (he's kind of lost that message)
There's a great piece about the old "morning in america" ad Reagan ran. It was nauseating, but it was totally effective.
You have to sell people the dream, not the reality. You can't "convince" voters for president. You have to either promise them a sunny day, or make them afraid of the approaching storm.
Sunny is better.
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